Monodedo is a shop and a bouldering gym in Quito (Ecuador).
They wanted to give the gym a different image from their shop and brand logo. Something very simple, clean, not too competitive visually with their actual logotype .
This is their actual logotype:
I found inspiration on the lines on the rocks and a simple font.
Final logo
Final logo (color combinations)
Daily and Monthly Membership Passes
Murals and iconography for signing:
